喵咪社区

Colors

喵咪社区鈥檚 official colors are Pantone 201C (Cardinal) and Pantone 123C (Gold) 鈥� the same as the university. These colors are one of our most prominent assets and using them in combination, in the correct formula, reinforces our visual brand.

Our cardinal and gold can be replicated using precise PMS, CMYK, RGB and HEX formulas to create consistent colors across all mediums and channels.

When choosing which formula to use, consider your project:

• For print projects: Use PMS or CMYK
• For digital and web projects: Use RGB and HEX

喵咪社区 Cardinal

PMS (Pantone) 201 C
C7 | M100 | Y65 | K32
R153 | G27 | B30
HEX #990000

喵咪社区 Gold

PMS (Pantone) 123 C
C0 | M27 | Y100 | K0
R255 | G204 | B0
HEX #FFCC00

Secondary color palette
Black and white may be used in tandem with Cardinal and Gold but are not meant to replace either color. To ensure that tints of black meet ADA compliance guidelines, please restrict tints to 30% for use on black and 70% for use on white.

Black
C0 | M0 | Y0 | K100
R0 | G0 | B0
HEX #0000000

White
C0 | M0 | Y0 | K100
R0 | G0 | B0
HEX #FFFFFFF

Tertiary color palette
The tertiary colors below may be used with cardinal and gold, but not by themselves. Please restrict usage to accent colors and graphic elements.

PMS 709 C
C听0 |听M听77 |听Y听37 |听K听0
R 242 | G 97 | B听120
HEX #F26178

PMS 474 C
C 3 | M 24 | Y 33 | K 0
R 242 | G 198 | B 167
HEX #F2C6A7

PMS 7685 C
C听92 |听M听73 |听Y听11 |听K听1
R 43 | G 85 | B听151
HEX #2B5597

PMS 582 C
C听46 |听M听33 |听Y听100 |听K听9
R 144 | G 140 | B听19
HEX #908C13

PMS 107 C
C 3 | M 7 | Y 95 | K听0
R 253 | G 224 | B 33
HEX #FDE021

PMS 380 C
C听18 |听M听0 |听Y听87 |听K听0
R 218 | G听227 |听B听67
HEX #DAE343

PMS 1495 C
C听0 |听M听54 |听Y听95 |听K听0
R 255 | G 144 | B听21
HEX #FF9015

PMS 179 C
C听4 |听M听91 |听Y听91 |听K听0
R听228 |听G听61 |听B听48
HEX #E43D30

Approved Color Combinations
To reinforce a uniform brand identity, and to comply with ADA compliance, only the following color combinations are approved.

Unapproved Color Combinations
The following color combinations are hard to read and do not comply with ADA standards.

Typography

喵咪社区 utilizes the same fonts as the university: Adobe Caslon Pro for serif and National 2 for sans serif. Correct use of these fonts reinforces our visual brand and gives uniformity to your communications.

Adobe Caslon Pro

喵咪社区鈥檚 Adobe Creative Cloud subscription plan allows you access to the Adobe Caslon Pro font. Please note:听The Adobe Fonts service included with Creative Cloud听.听This requires an appropriate license to be purchased directly听.

National 2

As of February 2024, the University has obtained an enterprise license for the National 2 font from the . Please note that the condensed, narrow and compressed versions of the font are not considered part of our brand identity.

For digital font substitutions of National 2, please use听.

How to Download

• Click on the link to download the logotype or mark.
• You will then be prompted to sign-in to continue to the 喵咪社区 Google Drive.
• Enter your 喵咪社区 email account (i.e.), @usc.edu.
• You will then be prompted to login with your 喵咪社区 NetID (username) and password on 喵咪社区 Shibboleth.
• Please note: Using your Gmail or other external email accounts, will not allow you to access the system to download files. You must have a usc.edu email account and use your 喵咪社区 NetID login to access the system.

If you are logged into your Gmail account, you will not be able to download a file. Please make sure you are logged into your usc.edu account.

Logos

Our logo is our strongest visual element. In order for it to remain a prominent visual representation of our brand, consistency is important. These logotypes have been created for each of 喵咪社区鈥檚 units as part of the university identity system. Only University Communications and Health System Marketing Communications have the authority to create these logotypes.

The logotypes below are available for听download听to 喵咪社区 faculty and staff (including student staff) with a usc.edu email account. You will be prompted to sign in with your University NET ID.

Logo Formats

Each logo set contains an official wordmark in two or three formats: single line, 2-line or 3-line. Downloads also include instructions on which format to use, as well as approved color combinations.

喵咪社区 Official System Logotype

The 喵咪社区 logotype is the official logotype for the health system and is considered its master brand.

Program and Service Line Logos

Programs and service lines without naming gifts are given a logo lock up, consisting of the official wordmark of the governing entity with the program or service line name typeset below in our official sans serif font, National bold. These are created by the Health Sciences Communications and Marketing design team. To request a lock-up, please complete a project request form by following .

Clear Space

The legibility and distinction of the 喵咪社区 logotype is very important. To ensure that the logotype is highly visible, always separate it from its surroundings. This area of isolation or minimum required clear space surrounding all logotypes should be half the logotype鈥檚 height on all sides as shown below 鈥� also referred to as 鈥淜鈥� height. 鈥―o not allow any other graphic elements to penetrate this area of isolation.

喵咪社区 Approved Entity Logos

The logotypes below have been created for these 喵咪社区 hospitals and service lines in keeping with the university鈥檚 identity system. Approved logotypes are created by University Communications when a naming gift agreement is signed.

How to Download:听

• • Click on the link to download the logotype or mark.

• • You will then be prompted to sign-in to continue to the 喵咪社区 Google Drive.

• • Enter your 喵咪社区 email account (i.e.),听@usc.edu.

• • You will then be prompted to login with your 喵咪社区 NetID (username) and password on 喵咪社区 Shibboleth.

• • Please note:听Using your personal Gmail or other external email accounts will not allow you to access the system to download files. You must have a usc.edu听email account and use your 喵咪社区 NetID login to access the system.

• • Download our tip sheet for accessing the University’s Google Drive here.

If you are logged into your personal Gmail account, you will not be able to download a file. Please make sure you are logged into your usc.edu account.

喵咪社区

Use this logo in communications specifically for 喵咪社区 and its corresponding entities.

Keck Medical Center of 喵咪社区

Use this logo in communications specifically for Keck Medical Center of 喵咪社区 and its corresponding entities.

喵咪社区 Norris Comprehensive Cancer Center

Use this logo in communications specifically for 喵咪社区 Norris Comprehensive Cancer Center and its corresponding entities.

喵咪社区 Verdugo Hills Hospital

Use this logo in communications specifically for 喵咪社区 Verdugo Hills Hospital.

喵咪社区 Arcadia Hospital

Use this logo in communications specifically for 喵咪社区 Arcadia Hospital.

喵咪社区 Care Medical Group

This logotype represents all of 喵咪社区鈥檚 ambulatory clinics.

喵咪社区 Caruso Department of Otolaryngology Head and Neck Surgery

喵咪社区 Roski Eye Institute

喵咪社区 Epstein Family Center for Sports Medicine

Keck Hospital of 喵咪社区

Download by special request only

Request

喵咪社区 Norris Cancer Hospital

Download by special request only

Request

FAQ

See below for frequently asked questions about our logos.

Fact Sheets

Our resources include a library of fact sheets for many of our entities and service lines which are upated on a regular basis by our health system marketing communications department. System and hospital fact sheets in high resolution, printable PDF format are available below.

To request a fact sheet for your service line, please fill out our .

How to Download:

• • Click on the link to download the logotype or mark.

• • You will then be prompted to sign-in to continue to the 喵咪社区 Google Drive.

• • Enter your 喵咪社区 email account (i.e.),听@usc.edu.

• • You will then be prompted to login with your 喵咪社区 NetID (username) and password on 喵咪社区 Shibboleth.

• • Please note:听Using your Gmail or other external email accounts will not allow you to access the system to download files. You must have a听usc.edu听email account and use your 喵咪社区 NetID login to access the system.

If you are logged into your Gmail account, you will not be able to download a file. Please make sure you are logged into your usc.edu account.

FAQ

Presentation Templates

Below are examples of the approved PowerPoint presentation template design for 喵咪社区 and its affiliates. Each template is anchored by a cardinal branding bar, containing the approved official wordmark.听 These powerpoint templates are for e-presentation purposes only. If you intend to hand out a hard copy of your presentation, please keep ink supply and use in mind by printing the slide show in grayscale, not color.听 To download a template, click below.

Which Format Do I Need?

Standard format has a 4:3 aspect ratio. If you鈥檙e showing a PowerPoint presentation on an older projector, iPad, or tablet, you鈥檒l need a Standard template.

Wide screen 16:9 format is for all other projection types, including laptops, TV monitors, or modern projectors.

Standard Format

Wide Screen Format

Stationery

The approved 喵咪社区 stationery system is aligned with the university鈥檚 official stationery and mirrors the university鈥檚 design with the inclusion of the shield as a graphic element while featuring our health system logotypes. The stationery system consists of approved designs for letterhead, envelopes and business cards which reinforce the brand and identity of the health enterprise.

Printed stationery and business cards may only be ordered from our official vendor and through a person in your unit delegated to process these types of orders. If you have any questions about the order process, please contact 喵咪社区 Procurement and Strategic Sourcing at purchasing@usc.edu.

Electronic Letterhead
Electronic letterhead in Word format is available for certain entitles of the health enterprise. For questions please email identity@med.usc.edu.

Email Signature

How to create a custom email signature for Microsoft Outlook
Below is an example of the approved email signatures for 喵咪社区 and its entities.

1. Open Outlook.
2. Click on Outlook > Settings.
3. When Outlook Preferences opens, click on Signatures on the Email section.
4. On the Signatures window, click the (+) symbol and a new window will appear.
5. Give your signature a memorable name and copy and paste the signature below into the Signature field in Outlook and close to save your signature.
6. In the Signature window, under Choose Default Signature, choose your newly created signature from the dropdown menu for both new messages and replies forward.

Please note, when using Outlook in the browser: To add the signature, you鈥檒l click the cog for Settings and find the settings for adding a signature in the Compose and Reply section.

Name
Title
Department

喵咪社区
Address line 1
City, State, Zip
email@med.usc.edu
Tel: (323) XXX-XXXX

Logo may be included underneath to reflect which entity you most closely align with

Maps

Click on the image below to download the most recent version of the health sciences campus map. Maps are available for individual ambulatory locations upon request by emailing identity@med.usc.edu.

Virtual Backgrounds

To brighten up your virtual backgrounds, we offer a variety of designs to use with either Teams or Zoom. Click on your preferred design below to download.

Branded Merchandise

Looking to brand your merchandise? Review the following guidelines to learn who to contact, how to order and which 喵咪社区 logos are available for use on your products and promotional items.

Questions? Contact 听(罢尝厂).

How to Order

1. Select and contact an authorized licensed vendor from the听听濒颈蝉迟.听Note:听Use of an authorized licensed vendor is required.
   • For campus departments, please听.
   • For student organizations, please听.
2. If you are looking to use听听or听听marks, please review below for guidelines and restrictions.
3. Provide a mockup of the proposed merchandise design and submit it to听听for review.
   Note:听The 喵咪社区 entity鈥檚 authorized licensed vendor can assist in preparing a mockup of the design and formally submitting the artwork to听.
4. The authorized licensed vendor submits the merchandise artwork for approval to the听.
   Note:听Only the authorized licensed vendor can submit the design artwork to听.
5. Once听听has approved the merchandise artwork, the authorized licensed vendor may begin to produce and ship the product according to the 喵咪社区 entity鈥檚 order and specifications.

For additional questions and for more information about ordering 喵咪社区 branded merchandise visit听.

Which logotypes and marks should you use?

Academic or Administrative Units, Campus Departments or Other Organizations

• Follow the Health System branding guidelines
• To request a logo lock up for your division or sub unit, submit a to the Brand Creative Team in Health System Marketing and Communications.

Student Organizations听

• Organizations that are formally recognized by the听 can use select wordmarks and spirit marks, but only in conjunction with the organization name and design of promotional products; no altering of existing trademarks is permitted.

Restrictions and Guidelines

General

• Promotional items that incorporate the 喵咪社区 brand identity can be created by health system entities provided the entity uses an approved vendor and approved product specifications, etc.听 For any questions, contact .
• The听听manages requests and serves as the point of contact for department trademark registration requests and inquiries.
• Use of听 喵咪社区’s logotypes听on licensed merchandise must follow brand identity guidelines.
• All health system entities are required to use an authorized licensed vendor(s) when designing consumer products, including promotional or giveaway items, that include a 喵咪社区 wordmark
• If your item does not include the 喵咪社区 logo or wordmark you do not need our authorization.

Use of Logotypes and Marks

• Alterations not permitted:听Materially altering existing trademarks is not permitted in any way.
• Athletic marks:听These marks, including the SC interlock, can only be used by the 喵咪社区 Athletic Department.听All other 喵咪社区 entities are restricted from using the mark(s).
• Trojan Marching Band Marks:听These marks, including the band Trojan head, can only be used by the Trojan Marching Band.听 All other 喵咪社区 entities are restricted from using the marks.
• RESALE:听Requests to purchase licensed product for resale in conjunction with fundraising activities must be approved by 喵咪社区 TLS and sourced through an authorized licensed vendor.
• Product restrictions:听Tobacco, alcohol, sexually explicit graphics or descriptions, and unauthorized use of other third-party trademarks are prohibited.

University Athletic and Spirit Marks

To request the use of these marks, or for questions pertaining to the Trojan Head, other spirit marks, athletic marks, and merchandise or promotional items, e-mail Trademarks and Licensing Services at听trdmarks@usc.edu听or visit听听for more information.

Approved Athletic Marks

Who can use Athletic Marks?

• 喵咪社区 Athletics
• 喵咪社区 Retail Licensees (selling at the Bookstore and off-campus)

Athletic Marks听may not be used听by student groups or campus departments with the exception of 喵咪社区 Athletics.

Interlocking SC

Athletic Block 喵咪社区

Athletic Arched 喵咪社区

Baseball Interlocking SC

Football Helmet Trojan Head

Athletic Block Trojans

Athletic Block Fight On

Approved Spirit Marks

Who can use Spirit Marks?

• Recognized Student Organizations
• Club Sports Teams
• 喵咪社区 Retail Licensees

Block 喵咪社区

Block Arched 喵咪社区

Block Fight On

Block Trojans

Traveler

Traveler 喵咪社区

Approved Hybrid Mark

The Trojan Head logo or 鈥淭ommy鈥� Head is considered a hybrid mark, both Athletic and Spirit. If used outside of an Athletic context, it鈥檚 considered a Spirit mark and may be used by campus groups and organizations.

Who can use the Trojan Head logotype?

• 喵咪社区 Athletics
• 喵咪社区 Retail Licensees (selling at the Bookstore and off-campus)
• Recognized Student Organizations
• Club Sports Teams
• 喵咪社区 Retail Licensees

Please visit听听(TLS) for more information.

Trojan Head